Agenda Setting is a Competitive Advantage — Twitter Should Continue Its Democratic Approach to Our Feed
Before Twitter, Facebook, Google News etc. Agenda Setting was done by newspapers and Cable stations.
Those outlets would tell us what is important. “Breaking News” or “Leading Stories” were talked about at work, in the halls, and it ensured everyone had the same information.
The problem with having the same information everyone else has is that there is no “inefficiency” to exploit.
But the best investors do their own agenda setting. Warren Buffet famously “avoids the noise” and reads 10-k’s all day to form his own opinions.
Tools like Twitter have allowed us to set our own agendas. Following people we find to be intelligent helps us aggregate a filtered source of information.
Google News, Pulse, Flipboard, Wiser and other aggregators all help us earn competitive advantages in what we read.
Companies like Facebook, Buzzfeed and Business Insider actively hurt us by allowing readers to put “Agenda Setting” on autopilot. Facebook recommends articles by what’s trending. I SPECIFICALLY DO NOT WANT TO READ WHAT IS TRENDING. I’ll only know what everyone else knows!
Buzzfeed and Business Insider both want to set the agenda for what we all think. A viral article means everyone’s read it.
Anyways, I’m sorta just rambling but these recommendation engines really kill original thought — there’s such an opportunity look where no one else is looking.
Cable channels will die. Quickly. It’s because the people who watch them are watching junk, will die, whither away and become useless puddles of mediocrity with their agenda set to the middle of what everyone else was thinking.
Don’t be part of that puddle.